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Black Rifle Coffee's Company Mission Statement
Black Rifle Coffee Company will provide premium products, deliver the highest quality customer experience, and serve as the premier coffee company to the conservative customer; while honoring those who protect, defend, and support our communities and our country.
BRCC Brand Overview
Black Rifle Coffee Company is the world’s premium conservative coffee company. Small batch and roast to order, we take pride in the high quality of the products we create. Our coffee is carefully sourced from a variety of farms in South America, and we roast it knowing it will fuel freedom-loving Americans everywhere.
A Message from Founder and Owner: Evan Hafer
"I started Black Rifle Coffee Company to provide a high-quality, roast-to-order coffee to the pro-2A and veteran communities. Between deployments to Iraq and Afghanistan, I worked to refine both my coffee roasting skills and my firearms skills. I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast. Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ and the causes we support. "
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Who Are They?
Founded on the principles which made this nation great, we strive to emancipate the conservative American from corporate coffee.
More than a product and more than a company, we are a culture. A culture full of motivated men and women who roll up their sleeves and get the job done. Join us as we take action on a commitment to the Veteran community and those who support it.
"Decision making, like coffee, needs a cooling process." - George Washington
VETERANS SUPPORTING VETERANS