We've all been there. That moment when we ask for black coffee and the person behind the counter begins speaking in a tongue native to only those with flowers in their beards. Black Rifle Coffee Company is here to save you from tight pants, wide frame glasses, and haircuts that would make a bowl and scissors seem like a viable option. Introducing Just Black. A regular coffee for regular people. No frills, no froth, no foam, and no dialects that require a translator. Just. Black. Coffee. (Ground) Just Black roast is perfect for your drip machine -- 12 oz.